Campaign calendar / Day 5
Day 5: Monday: choose an anchor
Monday, November 2, 2026
The day's plan
Purpose
Introduce Daily Anchor & Values Compass for the workweek.
Video to make today: 20–25-second master
Opening text: What word would you like to return to today? Spoken script: Ease, Boundaries, Patience or Clarity. Choose a word that feels useful, or choose your own. You can return to it if plans change. Shots: Four word cards; choose Clarity; show Daily Anchor briefly. App insert: Daily Anchor on Rhythm Check; explain device-only storage in caption. Closing CTA: Choose your Daily Anchor.
Still fallback and alt-text direction
Four clear word cards beside the official heart. Describe what is actually visible; do not imply a therapeutic effect. Use the hook as the single on-image phrase.
Make and check
Publish today
Conversation and follow-up
Prompt: Which anchor word fits today? Reply without pressure or personal-data requests. Check yesterday’s posts at the same 24-hour age and log available metrics.
Adaptation note
Keep the date and theme specific; do not reuse seven-day Sunday labels.
Post at about 8:30 a.m. Los Angeles time
Caption
Video — Scheduled native clip
20–30 seconds • 4:5 feed crop; context-first, captioned native video
Spoken script
An intention can be one useful word. Ease, Boundaries, Patience or Clarity. Choose a word to return to today, if you want. Explore Steady in the Moment.
Shots
0–4s — Eye-level desk shot; say the opening context line. 4–17s — Lay out Ease, Boundaries, Patience and Clarity cards. Say the main example or invitation. 17–25s — select one; brief real Daily Anchor on Rhythm Check insert if verified. 25–30s — Official logo end card; CTA: “Explore the app” (link in post).
Tasks
Theme and asset
Monday: choose an anchor — One native 20–30s captioned clip, adapted from today’s master; company-voice caption.
Video-making task
Four word cards; choose Clarity; show Daily Anchor briefly. Use the full spoken script in the day/date plan; apply this platform’s edit length and preview the crop.
Post copy
What word would you like to return to today?
Ease, Boundaries, Patience or Clarity. Choose a word that feels useful, or choose your own. You can return to it if plans change.
Which anchor word fits today?
Choose your Daily Anchor. https://steady-moment-script-kit.lovable.app?utm_source=linkedin&utm_medium=organic_social&utm_campaign=cornerstone_14day_20261029&utm_content=day05
Today’s checklist
Destination
Use the tracked URL in the draft above.