Campaign calendar / Day 14
Day 14: Keep what helped
Wednesday, November 11, 2026
The day's plan
Purpose
Close the campaign with reflection, not pressure or invented results.
Video to make today: 20–25-second master
Opening text: Keep one thing that felt useful. Spoken script: A phrase, an anchor word, a small pause or nothing at all. You get to choose what belongs in your day. Steady in the Moment. Your Cornerstone. Shots: Montage: phrase card, anchor word, window; official logo end card. App insert: Home and navigation using public content; no sales urgency. Closing CTA: Explore Steady in the Moment.
Still fallback and alt-text direction
Reuse strongest campaign shots; no invented user testimonial. Describe what is actually visible; do not imply a therapeutic effect. Use the hook as the single on-image phrase.
Make and check
Publish today
Conversation and follow-up
Prompt: Which theme would you like us to explore next? Reply without pressure or personal-data requests. Check yesterday’s posts at the same 24-hour age and log available metrics.
Adaptation note
Keep the date and theme specific; do not reuse seven-day Sunday labels.
Post at about 8:30 a.m. Los Angeles time
Caption
Video — Scheduled native clip
20–30 seconds • 4:5 feed crop; context-first, captioned native video
Spoken script
An invitation is not a new obligation. A phrase, a word, a pause—or nothing at all. Keep what fits your day. Explore Steady in the Moment.
Shots
0–4s — Eye-level desk shot; say the opening context line. 4–17s — Montage of phrase card, anchor word and window. Say the main example or invitation. 17–25s — public home screen; brief real Home and public navigation insert if verified. 25–30s — Official logo end card; CTA: “Explore the app” (link in post).
Tasks
Theme and asset
Keep what helped — One native 20–30s captioned clip, adapted from today’s master; company-voice caption.
Video-making task
Montage: phrase card, anchor word, window; official logo end card. Use the full spoken script in the day/date plan; apply this platform’s edit length and preview the crop.
Post copy
Keep one thing that felt useful.
A phrase, an anchor word, a small pause or nothing at all. You get to choose what belongs in your day. Steady in the Moment. Your Cornerstone.
Which theme would you like us to explore next?
Explore Steady in the Moment. https://steady-moment-script-kit.lovable.app?utm_source=linkedin&utm_medium=organic_social&utm_campaign=cornerstone_14day_20261029&utm_content=day14
Today’s checklist
Destination
Use the tracked URL in the draft above.